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Changing the narrative about collegiate sports with the help of an NBA champion.
Media Relations
Brand Activation
Strategy
The PCL
Outcome
21 MM+
Earned Media Impressions
Challenge
Full case study coming soon.
Strategy
Insights
162%
Drop In CAC
Strategy
Paid Social
50 MM+
Earned Media Impressions
Media Relations
Strategy
1,287%
Increase in Leads
Strategy
Paid Search
Paid Social
CRM + Automation
